Our Mission

Founded in 2009, the Pure Passionate Minds journey began by guiding people to ignite the passion in their lives via individualised coaching, our empowering workshops and working with people to clear any blocks or limiting beliefs that are holding people back from their goals and their lives.

Branching into Leadership Coaching and Professional Workshops, the Pure Passionate Minds philosophy remains the same, helping people reach their personal and professional potential. This is done through workshops, consultation and coaching of teams out individual coaching.

Amy McCann is the Founder and Director of Pure Passionate Minds. Amy is a passionate advocate for people with disabilities, for the empowerment of women, and the LGBTQI+ communities, and an advocate for all to be equal and appreciated for their individuality. 

Amy's passion for coaching began when she was looking for more, how can she grow and develop further. After searching and attending trainings her passion for coaching began through her unmatched flair for getting others to open up, believes in themselves and in their own empowerment. This lead Amy to becoming a Master NLP Practitioner, NLP Trainer and a Hypnotherapist.

Amy is a registered member of the NLP Association of Australia Inc and the International Institute for Complementary Therapist.